FOR IMMEDIATE RELEASE
ALASKA METROPOLITAN ANNOUNCES NEW FASHION BRAND, alaskametro<3
March 13, 2010 – Virtual fashion designer for Second Life, Alaska Metropolitan, has announced the closure of OPIUM Addictive Fashion, SKIN 2.0 and OPIUM Everyday brands. A new fashion brand, alaskametro<3, will take their place.
The decision to rebrand came out of a long hiatus from designing for Second Life, claims Alaska. “I took a break, came back, and was inspired once more to create fashion. I really love it, but I also wanted to have a more personalized brand. The OPIUM name wasn’t really unique anymore, and I wanted something that reflected me and my personality.” Alaska adds, “I didn’t want to be held down to designing just casualwear like I was with OPIUM Everyday… I wanted flexibility.”
The alaskametro<3 line will consist of skins (utilizing Second Life 2.0′s new layering system for makeup), apparel, accessories, and footwear, all for female avatars. Alaska plans to roll out “seasonal” lines, rather than scattered releases, in keeping with First Life fashion houses.
“The alaskametro<3 Spring 2010 season is going to be all about escapism,” says Alaska. “I’m using a colour palette and fabrics that reflect tropical destinations and getaways… Second Life is about finding your own world and I wanted something that felt cheery and escapist, especially with the current economic situation.”
The new skin line (taking the place of the previously planned SYNERGY skin system) is set to launch as soon as it reaches completion, with the Spring 2010 fashion line following quickly behind. For more information and the latest updates on alaskametro<3, Alaska suggests joining the Subscribomatic group in-world or checking out the website at www.alaskametro-sl.com .
